Cookie Policy Last Updated: May 17, 2026
This Cookie Policy explains how My Route Story ("we", "our", "us") uses cookies and similar technologies on our website. By accessing or using our website, you consent to the use of cookies as described in this policy. This policy is fully compliant with:
- Australian Privacy Act 1988 and Australian Privacy Principles (APPs)
- Spam Act 2003
1. Introduction / Overview
Purpose: To explain what cookies are, how we use them, and your rights. Scope: Applies to all website visitors, both anonymous and registered. Consent: Using our website implies acceptance of this Cookie Policy. Best Practice: Review this policy periodically and manage your cookie preferences.
2. What Are Cookies?
Definition: Small text files stored on your device that save information about your website activity. Purposes: Enhance user experience and enable analytics, marketing, e-commerce functions, and security.
Types of Cookies:
- Session Cookies: Temporary — expire on browser closure
- Persistent Cookies: Remain for a defined period
- First-Party Cookies: Set by our website
- Third-Party Cookies: Set by external services
3. How We Use Cookies
Website Functionality: Maintain login sessions, shopping carts, checkout, and the route personalisation editor.
Analytics & Performance: Measure visitor behaviour and optimise website design and user experience.
Advertising & Marketing: Personalised and retargeted ads via Facebook Pixel, TikTok Pixel, and Google Ads.
User Preferences: Store language, currency, and display mode settings.
Security & Fraud Prevention: Detect suspicious activity and prevent unauthorised access.
Accessibility Enhancement: Preserve settings like text size, contrast, and screen reader preferences.
4. Types of Cookies Used
Essential / Strictly Necessary — Required for website function — Session/Persistent — Login, checkout, cart, personalisation editor
Performance / Analytics — Track visitor behaviour to improve the site — Persistent — Google Analytics
Functional — Store preferences — Persistent — Language, theme, currency
Advertising / Targeting — Track user behaviour for ads — Persistent — Facebook Pixel, TikTok Pixel, Google Ads
Security / Fraud Prevention — Detect suspicious activity — Session/Persistent — Failed login monitoring
Accessibility & UX — Enhance usability for all users — Persistent — High-contrast mode, text size
5. Third-Party Cookies
Third-party cookies may include Google Analytics, Facebook Pixel, TikTok Pixel, Google Ads, and Shopify Payments. Purposes: analytics, marketing, retargeting, and site optimisation. We do not control third-party cookies — please review their respective privacy policies.
6. Cookie Consent
Mechanism: Banner displayed at first visit. Options: Accept all, reject non-essentials, or manage preferences. Withdrawal: Users can update consent via browser settings or website cookie preferences at any time. Legal Reference: Compliant with Australian Privacy Principles and Spam Act 2003.
7. How to Manage or Disable Cookies
Users can manage cookies through their browser or third-party tools. Browser Guides: Chrome, Safari, Firefox, and Edge all provide cookie management settings. Third-Party Opt-Outs: Google Ads Settings, YourAdChoices, and Facebook Ads preferences. Impact: Disabling essential cookies may affect login, cart, checkout, or the route personalisation tool.
8. Data Collected via Cookies
Information collected: IP address, browser and device type, pages visited, clicks, session duration. Sensitive data is never collected via cookies (no payment information, passwords, or GPS data). Purpose: Improve user experience, analytics, marketing, and security.
9. Legal Basis
Complies with the Privacy Act 1988, Australian Privacy Principles (APPs), and Spam Act 2003. Non-essential cookies require user consent.
10. Cookie Policy Updates
Updates occur periodically — changes take effect immediately. Users should review the "Last Updated" date regularly.
11. Cookie Duration & Expiry
Session cookies expire on browser close. Persistent cookies: 1 day to 2 years depending on purpose.
12. Advertising & Retargeting Cookies
Track product views and website visits for personalised ads on Google Ads, Facebook Ads, and TikTok Ads. Users can opt out via Google Ads Settings, YourAdChoices, or Facebook/TikTok ad preferences.
13. Audit & Compliance
Quarterly audits ensure compliance with Australian law and advertising platform policies. All cookies are documented with type, duration, purpose, and source.
14. Accessibility & User Rights
Cookies enhance accessibility features like text size, contrast, and screen reader support. Users can request alternative formats or assistance at any time.
15. Troubleshooting & Common Issues
Problem: Shopping cart resets → Cookies may be disabled. Solution: Enable essential cookies in your browser settings.
Problem: Route personalisation editor not saving preferences → Functional cookies may be blocked. Solution: Enable functional cookies for the best experience.
Problem: Ads not showing → Non-essential cookies blocked. Solution: Accept marketing cookies for a personalised experience.
16. Contact Information
Email: myroutestory@gmail.com Phone: +61 493 530 342 Live chat: available on our website Registered Address: 12 Weigand Avenue, Bankstown, New South Wales 2200, Australia Business Hours: 10 AM–6 PM (Monday–Friday), GMT+10:00 Australian Eastern Standard Time (Sydney)